For Shopify founders who refuse to hire a marketing department

The $10,000 email program. Now $500 — and it runs itself.

Audience research, the monthly calendar, the copy, the on-brand design, the flows — built and shipped straight into your Klaviyo. Every month lands ready to send, and the only thing left for you is to press Accept.

Get my free email audit → See where the $10,000 goes ↓
Every email behind this text is real Grove work · every number is a real send
For Shopify founders who refuse to hire a marketing department

The $10,000 email program. Now $500 — and it runs itself.

Audience research, the monthly calendar, the copy, the on-brand design, the flows — built and shipped straight into your Klaviyo. You stay in the driver's seat. Every month lands ready to send, and the only thing left for you is to press Accept.

Get my free email audit → See where the $10,000 goes ↓
grove

Hello, let's scale your email retention marketing

September plan
Scheduled · 8 sends
Email revenue$4,870
Grove share23.1%
Open rate41%
List growth+312
groveby 9bark
Month 01

Connect your store.

Shopify
Klaviyo
READ ACCESS · NOTHING SENDS WITHOUT YOU

Running your email program

Agency strategy, executed by a system.
MeasureAudits every email, flow, and list you have.
DiagnoseFlags what's costing you revenue.
GrowFixes list growth and capture.
BuildBuilds, rebuilds, and tests every flow.
RunPlans, designs, and sends the month's campaigns.
Your Grove Score
0
/ 100
Red flags
  • Welcome flow sends once, then stops
  • No winback for 5,390 lapsed buyers
  • Popup converts 1.1% — benchmark 3%
List growth
+312▲ 2.7×
new subscribers / mo
Flows
WelcomeREBUILT · 4 emails
Abandoned checkoutTUNED
Post-purchaseBUILT
WinbackBUILT · A/B
October campaigns · 8 scheduled
Wabanaki Maple · Sep 10
Open61.7%▲ +53%
Click6.67%▲ +237%
Revenue$8931,001 sent
Every send lands as a draft

You approve. We send.

Written, designed, segmented, and staged in your Klaviyo. Nothing goes out until you say so.

grove

Top-agency strategy. Every month. On autopilot.

Then it does it again next month.

Month 02 starting…

One month of Grove, in 18 seconds · the send result shown is a real campaign

The problem

Your email list is your most under-used asset.

Every option available to a growing Shopify brand forces a bad trade-off:

✎

Do it yourself

Campaigns go out when there's time. Flows get built once and never touched. Growth plateaus while you run the rest of the business.

$

Hire an agency

$2,500–$5,000/mo in retainers, a 90-day ramp, and 5–10 hours of your time each month. The main deliverable is often a meeting.

⚙

Buy more software

Tools and credits — Klaviyo has the tools you need. Strategy, copy, design, and the hours are still yours.

The solution

Your monthly email program, run for you.

A full month of campaigns — planned, written, designed, and staged in your Klaviyo. Your existing flows audited and tuned, or built if you don't have them. Not a retainer, not another tool.

Get my free email audit →
▤

Campaigns, every month

Launches, seasonal moments, and the weekly sends in between — planned from your data, written and designed to your brand, staged for your approval.

⇶

Flows, audited and tuned

Welcome, abandoned checkout, post-purchase, winback. If you already have them, we measure and improve them. If you don't, we build them.

◎

Strategy, tied to revenue

It starts with your Grove Score — a 100-point read of where the program stands — and every send after that is tied to a revenue goal.

Inside the program

What a month with Grove actually looks like.

Five things land in your account every month. Here is each one, as your team would see it.

01 · Campaign calendar

A full month, planned before it starts.

Every send has a date, an audience, and a job. Launches, seasonal moments, cross-sells, a founder letter, a win-back — sequenced so the list never gets the same ask twice.

  • Planned from your orders, your calendar, and your margins
  • Segments chosen per send, not blasted to everyone
  • Staged in Klaviyo for your approval, then sent
September 2026 · grooming brand, CanadaReal calendar · 8 sends
Mon
Tue
Wed
Thu
Fri
Sat
Sun
31
1The Evening ResetEngaged customers + prospects
2
3
4
5International Beard DayEngaged · gift with order
6
7
8
9
10The Second InterviewBeard buyers, no hair yet
11
12
13
14
15The Clean ShaveNon-shave buyers
16
17
18Why We StartedFounder letter · plain text
19
20
21
22Routine, on AutopilotRepeat consumable buyers
23
24We Kept Your SpotLapsed customers · win-back
25
26
27
28
29The Fall ResetEngaged core
30
1
2
3
4
SEP 1 · 5,512 RECIPIENTSThe Evening Reset — “Your beard, after dark 🌙”Goal: the evening beard-oil ritual as a second daily occasion. Result: 39.7% open, $798.
02 · Strategy

Thousands of data points. Three goals.

Before a single email is written, Grove reads a year of orders, ninety days of sends, every flow, the list, the storefront, and the benchmarks for your category. Then it optimizes each month for three things at once.

  • Revenue this month — the sends that pay
  • Brand affinity — story and content sends that keep people opening
  • Lifetime value — repeat, subscribe, and cross-sell paths
Strategy engineWhat one plan is built from
Monthly
plan
12 months of orders 90 days of sends Flow performance List growth & churn Product margins Category benchmarks Seasonality Storefront & popup
Revenue
Offers, launches, win-backs
Brand affinity
Story, founder, education
Lifetime value
Repeat, subscribe, cross-sell
2,100+ signals per audit40+ benchmarks1 plan a month
03 · Flows

Every flow, built, rebuilt, and tested.

Flows are the emails that run on their own — welcome, abandoned checkout, post-purchase, win-back. Most brands set them once and never look again. Grove maps each one across time, fills the gaps, and keeps a test running.

  • Existing flows audited and tuned, missing ones built
  • Timing, order, and offers tested against your own data
  • Read the map the same way as the calendar: what sends, and when
Flow map · days after triggerExample program
DAY 0
+1
+3
+7
+14
+30
Welcomerebuilt · 4 emails
Story + offer
Bestsellers
Reviews vs. founder
Last call
Abandoned checkouttuned
Reminder · 1h
Objections
Free shipping
Post-purchasebuilt
Thank you
How to use
Review ask
Replenish
Win-backbuilt · sunset
We kept your spot
Suppress if silent
Browse abandonbuilt
Still looking?
Social proof
EMAILLIVE A/B TEST
04 · List growth

A list that grows every month.

The best email in the world does nothing for people who never subscribed. Grove builds and tests the popup, the offer, and the welcome path behind it, so every visitor is a chance to own the relationship instead of renting it from Meta.

  • Popup designed to your brand, tested for timing and offer
  • Every new subscriber lands in a rebuilt welcome flow
  • Growth reported monthly, against your own baseline
Capture & growthExample program
10% off your first bottlePlus the story behind every label.
you@email.com
Send my code
Popup conversion
1.1%3.4%▲ 3.1×
New subscribers / month
116312▲ 2.7×
List growth, last 6 months
05 · Your dashboard

Every test, its hypothesis, and what we learned.

Grove is a system, so it keeps a record. Your dashboard shows the month's results next to the tests we ran — what we believed, why, what happened, and what changes because of it. No black box.

  • Revenue, open, click, and Grove's share of store revenue
  • Running and completed tests with plain-English outcomes
  • Every send on your calendar, with its result attached
grove · ResultsExample account
ResultsCampaignsFlowsAuditTests
Email revenue · 30d$4,870 ▲ 49%
Grove share of store23.1%
Open rate39.7% ▲ 38%
Click rate4.69% ▲ 536%
Tests this month
Subject line: lead with the deal vs. curiosityCOMPLETED

Hypothesis: naming the discount beats a curiosity hook on promo sends. Outcome: “20% off everything ends Monday” won by 4.2 points on opens and drove 31% more revenue. Change: promos say the deal up front.

Send time: 10am vs. 7pmCOMPLETED

Hypothesis: evening sends reach the list when it actually shops. Outcome: 7pm opened 1.8 points higher; revenue per recipient flat. Change: evening is the default, offer and audience stay the bigger lever.

Win-back: free shipping 72h vs. 15% offRUNNING · DAY 9

Hypothesis: lapsed buyers respond to urgency more than margin. Result lands on day 14.

Real client resultWe replaced an $8k/month agency and grew email revenue 49% in 30 days — without a single discount.

Get my free email audit →

Real emails Grove built for clients. Nothing here is a template.

How it works

Live in days, not months.

01
⛓

Connect

Secure one-click OAuth to your Shopify store and Klaviyo account. Read access first — nothing sends without your approval.

~10 minutes
➜
02
◎

Score

Grove audits your list, flows, campaigns, and revenue share against benchmarks and delivers your Grove Score with a prioritized fix list.

Within 48 hours
➜
03
↗

Grow

We rebuild the gaps and run your monthly program — campaigns, flows, segmentation — staged so you approve before anything goes out.

Every month after

What lands in your account every month

Cadence follows your list and your calendar. Most brands run one to three sends a week, more around launches and Q4. No cap.

✓

Campaign calendar

A full month of campaigns — planned, written, designed, and staged in Klaviyo for your approval.

✓

Segmentation that compounds

Engagement-based sending that protects deliverability and stops you leaving revenue on the table.

✓

Designed to your brand

Every email is built from your products, your voice, and your art direction, and reviewed by our designers before you see it. No templates.

✓

Core flows, built & tuned

Welcome, abandoned checkout, post-purchase, winback — created, tested, and improved over time.

✓

You own every email

Everything is built inside your Klaviyo account. Duplicate, edit, or reuse any of it — including for wholesale or B2B lists.

✓

Nothing sends without you

Every campaign lands as a draft with a night-of-send preview. You approve, then we send.

Get my free email audit →

What email costs at your size.

Drag to your store's monthly revenue. Agency fees scale with your store. Grove doesn't.

Your monthly Shopify revenue
$50,000/mo

Typical agency

A retainer sized to your store. Campaigns most months, flows set up once.

Monthly fee
$4,000
Share of your email revenue
32%
What's included

    Grove

    Full month of email marketing, done for you. Every send reviewed by our team.

    Monthly fee
    $500
    Share of your email revenue
    4%
    What's included
    • ✓Monthly campaigns, written and designed
    • ✓Every core flow built or rebuilt
    • ✓Flows A/B tested, always one running
    • ✓Popup and capture tested
    • ✓Dashboard with every test and result
    See if you qualify

    Top-tier agency

    A senior team and a strategist on your account. Real, and priced like it.

    Monthly fee
    $8,000
    Share of your email revenue
    64%
    What's included
    • ✓Monthly campaigns
    • ✓Flows built and maintained
    • ✓Flows A/B tested
    • ✓Popup and capture tested
    • ✓Dedicated strategist and meetings

    The honest math
    Deliverables vs. a full agency
    0%
    Cost vs. a full agency
    0%

    The parts of an agency you actually pay for are the calendar, the segmentation, the flows, and the QA. That's what Grove runs.

    What you don't pay for is account management, hourly billing, and a 90-day ramp. Grove does the work every month — the plan, the sends, the flows, the checks before anything goes out — at about 5% of a retainer, so the cost of doing it right finally fits inside the cost of doing it at all.

    Your move

    Keep the program.
    Lose the retainer.

    Connect your store and Grove audits your entire email program — free. Your score, the revenue you're leaving on the table, and the highest-impact fixes, before you pay a cent.

    ⛓ Connect Shopify + Klaviyo➜ ◎ See your free audit in minutes➜ ✓ See every send before it goes out
    $10,000/mo→$500/mo
    Now onboarding — your free audit lands in minutes
    Get my free email audit → Start for $500/month →

    Or keep paying agency prices — or keep pushing emails at 11pm yourself — while the channel that should be funding your growth quietly underperforms.